Data-driven technologies are at the forefront of the rapidly evolving digital landscape, influencing advertising, artificial intelligence (AI), cybersecurity, and data privacy. These technologies leverage the power of data to enhance efficiency, productivity, and decision-making.

From adtech advancements to AI and machine learning applications, the digital world presents a myriad of opportunities and challenges for organisations to navigate.

Our extensive experience puts us at the forefront of advising clients on the legal intricacies of data-driven technologies. Our lawyers with deep sector expertise in media, entertainment and technology sectors specialise in understanding the complexities at the intersection of technology and data regulations. We provide comprehensive guidance on issues ranging from user-generated content curation to compliance strategies related to data protection laws, programmatic advertising, real-time bidding, and the development, acquisition, and commercialisation of innovative AI solutions.

Our unique history of representing emerging and high-growth companies stands us apart, coupled with a deep understanding of the challenges posed by data driven adoption, optimisation and disruption.

We excel in dealing with the knottiest intellectual property, regulatory, security and data issues arising from the development and use of data-driven solutions.

Our approach involves not only addressing current challenges but also anticipating and preparing for the evolving regulatory landscape in the UK and the EU and beyond.

We can help with:

IP and commercialisation strategies for data-driven solutions
data protection compliance for data-driven platforms
cybersecurity incidents and data breach preparedness planning, management and remediation
reputational management and regulatory investigations.

With its blend of deep legal expertise and genuine proficiency in AI technology, Wiggin is well-equipped to handle the dynamic and complex needs of modern technology clients.

Legal 500, 2025
The practice not only responds to current legal demands but actively shapes the future of AI law, making it a top choice for clients seeking sophisticated and tech-oriented legal services.

Legal 500, 2025
Wiggin's team is the best-in-class in a crowded market. It is our go-to firm for rights protection work and cutting-edge copyright analysis and litigation, including on AI issues.

Legal 500, 2026
They are able to pre-empt problematic situations and find workable solutions. Excellent at communication and negotiation.

Legal 500, 2025
Excellence in matters of AI and litigation.

Legal 500, 2025