Advertising, Marketing and Sponsorship

Wiggin has been advising media businesses on their legal needs for decades and our work for platforms and broadcasters, as well as creators of content, led us naturally into advertising, marketing and sponsorship advice.

Along the way we have supported clients on airtime sales agreements, mergers and acquisitions, advertising regulation, agency contracts, commercial partnerships, endorsements, sponsorship, technology, data, pre-publication clearance, IP protection, disputes and employment matters. As our technology practice grows, we are also well equipped to advise on the technical aspects of advertising and, in particular, digital advertising.

Our work across the sport and betting and gaming groups means that we have additional experience in advertising work for these niche areas, where we often advise clients on the regulatory landscape and industry-specific requirements of advertising and sponsoring a range of sports and within tightly regulated areas.