Whilst the digital world creates opportunities, marketers are challenged by tighter regulation, the need for more transparency and data privacy – that’s where we add the most value.
Decades of media experience means we understand the different platforms, how individual channels drive sales and how to navigate their specific idiosyncrasies. Take TV marketing. It may be testing – new streaming platforms, fragmented viewing habits and the rise of mobile dependency – but it’s still one of the most powerful ways to reach the broadest audience. Even so, it’s important to appreciate that not all TV marketing is the same. Traditional broadcast media may present fewer privacy challenges, yet the world of programmatic VOD or smart TVs can be a data minefield. We don’t believe creativity and data have to be enemies, but we do believe that a solid data architecture is an absolute must – our team of dedicated lawyers can help you get this right.
Just as personalisation doesn’t need to come at the expense of privacy, digital advertising should not come at the expense of user safety.
Whether you want to navigate the rules around age-restricted products or better understand the government’s approach to online harms, we can help. We also have a proven track-record dealing with the advertising regulator if things do go wrong.
Advertising and brand-building opportunities are endless within the confines of modern consumer expectations (and the regulations of course). But whether you want to enter into high-value sponsorship arrangements, explore in-game opportunities or experiment with new content-funding models, we will have done it before – and if we haven’t, we will be just as excited as you to push those creative boundaries and to take the plunge.