October 5, 2020
Online rights monitoring company INCOPRO, a business set up by Wiggin, was commissioned by PRS for Music to produce “Stream-ripping: its role in the UK music piracy landscape three years on”, looking at trends in this specific method of music piracy. The newly published research continues work initiated in a 2016 study undertaken to better understand stream-ripping and its impact on the UK market. The study has found that overall usage of stream-ripping services dramatically increased by 1390% between 2016 and 2019, overshadowing all other illegal online music activity in the UK.
Data used for the research was taken from INCOPRO’s Identify database, consisting of over 17,000 piracy sites based on their estimated use in the UK, and a sample of 100 of the most popular stream-ripping services. Research revealed that websites promoting stream-ripping services, which allow users to illegally create permanent offline copies of audio or video streams from platforms such as YouTube, now account for 80.2% of the 50 most popular music-only infringing sites, an increase of 12% since the 2016 study.
Within the top 50, there was a notable drop in the proportion of BitTorrent sites, decreasing from 14 to six. This is likely due to increased geo-blocking and enforcement efforts from the wider music industry, including PRS for Music’s own Member Anti-Piracy System (MAPS) tool.
YouTube remains the legitimate service most exploited by stream-ripping, with 70 of the 100 services surveyed exclusively offering “YouTube ripping”. Spotify is now the second most affected service, overtaking SoundCloud since the 2016 research. Deezer, Amazon Music and Tidal were amongst other popular licensed platforms most targeted.
Of 60 stream-ripping services analysed to determine server locations and hosting providers, over half (32) were found to be based in the US. This number may be misleading however, as 25 of the services use the content delivery network CloudFlare, which could mask their true hosting provider’s location, leading to additional challenges for copyright infringement notifications.
Advertising is still found to be the main source of funding for stream-ripping services. Categories of advertising found on these sites include generic/other (52%), scams (34%) and malware/Potentially Unwanted Programs (PUPs) (14%), and many in the generic/other category are likely to be unaware that they are being associated with pirated content alongside other potentially harmful advertisements. To read PRS for Music’s press release in full and for a link to the study, click here.