HomeInsightsNominet announces general availability of “.blog” gTLD

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On 21 November 2016, .blog entered a General Availability phase and is now on offer to all. It is expected to appeal to those wanting to personalise their online blog.

The gTLD is being offered by Knock Knock WHOIS There, a subsidiary of WordPress.com, with Nominet serving as the chosen registry service provider following a partnership formed earlier this year with parent company Automattic.

.blog had previously been on limited availability in a Sunrise period during which trade mark holders were offered the chance to register a .blog site. Over 1,000 applications were received during this time, with the domain attracting the interest of industry leaders such as Apple and YouTube who have registered .blog sites for future development.

Following a landrush period, .blog has now moved into a General Availability phase, with Automattic anticipating a large interest in the new domain.

We’re delighted to be able to explore the potential of this new platform with the support of a reputable company such as Nominet,” Paolo Belcastro, Spectrum Division Lead at Automattic/WordPress.com, said. “Their expertise has allowed us to launch .blog smoothly to the blogging community”. To read Nominet’s press release in full, click here.