April 10, 2017
ICO investigations found many of the charities secretly screened millions of donors so they could target them for additional funds. Some charities traced and targeted new or lapsed donors by piecing together personal information obtained from other sources. Some traded personal details with other charities creating a large pool of donor data for sale.
The action follows penalties issued to two charities in December 2016.
The charities fined were:
- The International Fund for Animal Welfare – £18,000;
- Cancer Support UK (formerly Cancer Recovery Foundation UK) – £16,000;
- Cancer Research UK – £16,000;
- The Guide Dogs for the Blind Association – £15,000;
- Macmillan Cancer Support – £14,000;
- The Royal British Legion – £12,000;
- The National Society for the Prevention of Cruelty to Children – £12,000;
- Great Ormond Street Hospital Children’s Charity – £11,000;
- WWF-UK – £9,000;
- Battersea Dogs’ and Cats’ Home – £9,000; and
- Oxfam – £6,000.
The Information Commissioner exercised her discretion in significantly reducing the level of the fines, taking into account the risk of adding to any distress caused to donors by the charities’ actions. The same approach was taken to fines issued to the Royal Society for the Prevention of Cruelty to Animals (£25,000) and the British Heart Foundation (£18,000) in December 2016.
Information Commissioner Elizabeth Denham said: “Millions of people will have been affected by these charities’ contravention of the law. They will be upset to learn the way their personal information has been analysed and shared by charities they trusted with their details and their donations. No charity wants to alienate their donors. And we acknowledge the role charities play in the fabric of British society. But charities must follow the law.”
The charities were investigated by the ICO as part of a wider operation sparked by reports in the media about repeated and significant pressure on supporters to contribute. There are no other outstanding investigations into charities as part of that operation. To read the ICO’s press release in full and for a link to details of each case, click here.