HomeInsightsDirect Marketing Association publishes framework template for marketers to develop vulnerable customers policy for internal use

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The DMA’s Vulnerable Taskforce has developed a template for the creation of an internal policy for businesses that work with vulnerable consumers.

The DMA says that the framework has been designed to be flexible, so it can be adapted and used to suit an organisation’s needs and the needs of its audience. It has published the guidelines to “prompt debate and action within your organisation.”

The template includes:

  • definitions around the key terminology in catering for vulnerable consumers;
  • key principles to follow or adapt to depending on the business’s circumstances;
  • how to define roles and responsibilities in an organisation; and
  • points to enable an organisation to have the right internal conversations about the right way to market to people who require extra care and consideration.

To download the framework template, click here.