December 14, 2023
On 11 December 2023, IFPI, which represents the music recording industry worldwide, released Engaging with Music 2023, a report examining how people engage with and feel about music. Highlights of the report’s findings include:
- People spend 20.7 hours, on average, listening to music each week (up from 20.1 hours in 2022).
- 79% of people think there are more ways to listen to music than ever before (up from 76% in 2022). On average people use more than seven different methods to engage with music.
- The audio streaming market continues to grow, led by subscription audio. 73% of people say they listen to music through licensed audio streaming services (subscription and ad-supported). There was growth (+7%) in time spent listening to music on subscription audio streaming services.
- Pop is still the most popular genre in the world, with people identifying over 700 genres they typically listen to. Local genres are more and more in demand. 57% of people say it is important to them that they can access music that comes from anywhere in the world (65% among 16-24s). On average, people listened to more than eight different genres of music.
- All age groups report a strong engagement with radio; 76% of people said that they listen to radio mainly for the music.
- There is a still a demand for physical products including CD, vinyl and cassette; 13% bought a CD in the last month.
For the first time, the report includes a section dedicated to artificial intelligence. Nearly eight in ten people (79%) feel human creativity remains essential to the creation of music. For people aware of generative AI’s ability to take and copy existing artists’ repertoire, 76% feel that an artist’s music or vocals should not be used or ingested by AI without permission. Further, 74% agree that AI should not be used to clone or impersonate artists without authorisation. Most people also support the need for transparency, as 73% agree that an AI system should clearly list any music that it has used.
The study gathered views of over 43,000 respondents across 26 countries.
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