LONDON – Media, technology and IP law firm Wiggin has advised digital sports content and media group Perform on its new media relationship with the NFL. The deal will mean that Perform will market the NFL’s television broadcast rights across more than 100 global territories outside of the United States and Europe.
Under the agreement, Perform will strategically market live game television rights including Sunday Afternoon games, Thursday Night Football, Sunday Night Football, Monday Night Football and the Playoffs including the Super Bowl.
Perform will additionally seek to use their expertise to increase the presence of Game Pass, the NFL’s subscription service which provides all live games as well as on-demand coverage. Whilst the NFL has an avid existing fan base, the new deal will focus on the newly identified markets covered by the agreement such as Brazil, Pan-Asia and the Middle East.
Head of Wiggin’s sports group Ross Sylvester led the team who advised Perform. Sylvester and his team have previously also advised Perform Group on its strategic rights partnerships with the WTA, the organiser of the top women’s tennis tour, and FIBA, the governing body of basketball, in addition to the launch of the live OTT sports streaming service, DAZN.