Insights World Association of Newspapers and News Publishers (WAN-IFRA) publishes annual press trends survey

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WAN-IFRA says that the results of its annual survey depict an industry that is increasingly building loyal audiences around its high-quality journalism, as the shift to reader-based revenue continues.

In its 2017 World Press Trends study, WAN-IFRA estimates that globally, 56% of newspapers’ overall revenue came from circulation sales (print and digital) in 2016. “The shift from advertising to reader-based revenue is reshaping the fundamentals of our industry,” said WAN-IFRA CEO Vincent Peyrègne, who presented the key findings from the global study at the 69th World News Media Congress and 24th World Editors Forum in Durban, South Africa.

WAN-IFRA says that, as the share of reader-based revenue continues to grow, newspapers are intensifying their efforts to foster loyalty and build communities of faithful readers.

We have entered a pivotal moment,” Peyrègne said, “and more than ever our focus needs to be on our audience and producing high-quality, engaging journalism.” For further information, click here.

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