A new report produced for record labels’ association the BPI highlights the scale of the current podcasting phenomenon and the extent to which this boom is being driven by rising listenership among millennials, as well as by music artists and record labels using the medium to engage with millions of fans.
“Pod Only Knows: What’s Next For Music and Podcasts” is authored by Stuart Dredge, Editor-in-Chief of knowledge company MusicAlly, and was presented at the BPI’s Insight Session on 13 June 2019.
BPI says that the report takes a close look at the podcast audience together with the business and distribution dynamics of the medium. It also presents BPI survey findings that reveal music industry attitudes to podcasting, while also including “pod perspectives” from key influencers, and a directory of the most popular podcasts before rounding off with key takeaways for the reader.
The report notes that from true-crime podcasts to politics, sports and comedy, podcast listening is booming, and music streaming services are upping their efforts in this area. The music community’s relationship with podcasts is evolving too, and artists and record labels are embracing the medium. To read BPI’s press release in full and to access the report, click here.