March 25, 2019

The Government says that its aim is to gather views on how it can reduce children’s exposure to HFSS advertising, to reduce children’s overconsumption of these products.

The Government says that it wants any future advertising restrictions to be focused on HFSS products that are linked to childhood obesity. It also wants to encourage brands to make their products healthier.

The consultation document outlines the Government’s proposals. The impact assessment considers what the costs to businesses and health benefits would be. It is seeking views on both documents.

The deadline for responses is 10 June 2019. To access the consultation, click here.