A roundup of the latest gambling ASA rulings on strong appeal to children and targeting: key learnings for operators.

The Advertising Standards Authority’s (ASA) application of CAP Code rule 16.3.12 (the prohibition on gambling ads likely to be of strong appeal to under‑18s) and 16.3.13 (the prohibition on directing gambling ads to those under-18) continues to be an area of particular interest.

Despite the rule changing over three years ago, we have seen another wave of adjudications in the last six months. A number of these recent rulings provide important learnings for operators: Betway Ltd (Chelsea FC branding on YouTube) & Betway Ltd (Sir Lewis Hamilton in a Facebook ad), Eaton Gate Gaming Ltd t/a Kwiff (Sir Lewis Hamilton on X), Bonne Terre Ltd t/a Sky Bet (Gary Neville on X), RTSB Ltd (Match Bingo ad before a Tottenham FC video), Dribble Media Ltd t/a Midnite (Tottenham Hotspur post on X).

In this series, we consider each ruling in turn, highlight what gambling operators can learn from each case, and then draw together the key takeaways.

• Betway: football branding on YouTube
• Kwiff: Lewis Hamilton
• Sky Bet / Gary Neville
• RTSB: Match Bingo
• Midnite
• Betway: Lewis Hamilton
• Key takeaways for operators