January 24, 2014
Specialist workshops focussing on branded content and the law
The series will be aimed at in-house legal professionals within IMRG member organisations
Wiggin has renewed its long-standing partnership with online retail association, IMRG. As part of this relationship Wiggin will be launching ‘ContentEd’, a series of media content workshops for members focussing on key legal issues affecting the sector. Wiggin is one of the UK’s leading media and technology law firms and as more retailers and brands are becoming creators of media content, the workshops will focus on the production, distribution and protection of content, as well as media specific regulatory issues.
Head of Technology Shaun Lowde commented: “Everyone is a media company these days; we see it in the likes of Redbull, Burberry and Waitrose with Waitrose TV. This marks a significant change in the mind-set, and skillset required by retailers if they want to stay ahead of the curve.
“We hope that through our partnership with IMRG and particularly our new ‘ContentEd’ workshops, we can help retailers gain a better understanding of how to create and distribute branded content that enables them to engage with consumers whilst avoiding media specific pitfalls. Our business is based on a genuine and in-depth knowledge of the media sector and how it intersects with digital and technology. Our partnership with IMRG will allow us to leverage this expertise for the benefit of member organisations – helping them behave more like media companies.”
Andrew McClelland, chief operations and policy officer at IMRG, commented: “This is a really interesting time for our members, change is certainly upon us and it’s important that as businesses, they are equipped to handle the change. Our partnership with Wiggin and the seminars that David and the team will be rolling out as part of the new ‘ContentEd’ series will offer members another string to their bow when trying to navigate this new retail landscape.”
The team at Wiggin has long-standing expertise in the media sector. Through this expertise, they can support retailers in a number of ways:
- Create content – across all video, text and interactive formats, as well as breaking down format barriers to extend and create new content and brand engagement opportunities
- Distribute content – solutions for distributing content to audiences across new platforms, devices and technologies
- Content compliance, rights clearance and regulatory assurance – all potentially novel activities for retailers
- Protection – product protection strategies online; as well as traditional brand protection