Simon Baggs

Simon is a litigation partner in the IP team. He is also Chief Executive Officer & Co-Founder of Incopro.

Simon’s team is acknowledged as market leading adviser to many of the most valuable global content owners and brands. The team has won the most significant cases in the UK concerned with protecting IP rights in the online environment. Many of these cases have involved using technology to address the challenges presented by the explosion of the Internet as both a business opportunity and threat. Simon led the team advising the Motion Picture Association in the first case to secure a UK court order requiring Internet Service Providers to use their Internet infrastructure to prevent access to websites infringing copyright. His team also advised the owners of Cartier and Montblanc on their case to secure similar protection against websites selling counterfeit products. He advises clients such as the Motion Picture AssociationWarner Bros., Richemont, NBCU, Ministry of Sound, the Publishers Association, IFPI and many others.

Simon is the co-founder and Managing Director of Incopro, a company that provides technology and expert analyst services to protect IP owners. Incopro’s “Identify” system tracks the ecosystem of websites that infringe copyright, ensuring that action directed at these sites is targeted and that rights owners can also challenge their associated intermediaries such as ISP hosts, advertisers and payment providers. Incopro’s “Talisman” system and analyst services track brand infringements across the Internet, including through social media, websites, online market places, app stores and 3D printing websites. Incopro provides IP protection services to many of the most established and valuable brands.

In addition to advising on online issues, Simon also advises on a range of litigation disputes. He led the team advising the largest UK racecourses and their related commercial companies in one of the largest private competition law actions in the UK (concerning sports rights). He has represented numerous companies in matters as diverse as database rights, judicial review and insolvency. In these cases, Simon has provided strategic guidance as well as management of a team that has combined with expert counsel to deliver expert and committed service. He has also guided many clients through mediation and the successful settlement of disputes.

Simon sits on the media committee for the Society for Computers and Law and is a member of INTA and the International Association of Entertainment Lawyers.

Simon’s IP team has been recognised for a number of awards in the last couple of years, including the Financial Times Innovative Lawyers, Managing IP Awards, Legal Week Awards and the Modern Law Awards. In addition Simon has recently been recognised as a World Intellectual Property Review (WIPR) Leader.