LONDON – Corporate lawyers at media, technology and IP firm Wiggin have advised Primal Media, the new production company formed by Gogglebox founders, format creators and executive producers Mat Steiner and Adam Wood, on an investment deal with Lionsgate.
Steiner and Wood are the producers of ITV2’s Release the Hounds, which won the 2016 Royal Television Society Award for Best Entertainment. Other credits include BBC1’s The Code, MTV’s Plain Jane and BBC2’s Breakaway. Primal Media will develop and produce unscripted programs in the UK, as well as work with Lionsgate’s alternative programming team in the U.S. to produce U.S. formats for the UK market. Lionsgate will distribute Primal Media’s content worldwide and will produce formats owned by Primal Media for the US and worldwide market.
Primal Media has already secured its first two commissions with the third series of Release The Hounds and a second season of The Code for BBC1, both for 2017.
Michael Brader, Wiggin partner and co-head of its corporate practice, led the team who advised Primal Media. Wiggin’s corporate practice is a UK leader in the independent TV M&A and investment transactions market. Brader has advised on over 60 deals in the sector, including most recently Blueprint Television on its investment deal with Sony Pictures Television, Barcroft Media Group on its investment by Channel 4’s Growth Fund, Neal Street on its acquisition by All3Media, Mammoth Screen on its acquisition by ITV, Blast! Films on its sale to Sky, Endemol Shine on its investment in Douglas Road, Monumental TV on its investment by ITV, and Naked Entertainment and Full Fat TV on their investments by Fremantle.