LONDON – Media, technology and intellectual property law firm Wiggin LLP has advised Greenbird Media on its latest transactions including:
- The sale of a majority stake in Greenbird to Keshet International UK Limited, a leading global content and media producer and distributor.
- The acquisition of a further stake in Crackit Productions. Greenbird now has a controlling interest in the TV production company behind programmes such as ‘Save Money: Good Food’ and ‘Bad Habits’.
Founded in 2012 by Jamie Munro and Stuart Mullin, Greenbird is an incubator and accelerator for the television production industry. Predominantly working with producers in the entertainment, factual entertainment, formatted factual and lifestyle genres, Greenbird offers expertise on exploitation of IP, allowing creative talent to focus on programme development. Under the deal, Keshet International will become the distributor for all of the indie production companies that Greenbird supports, including Crackit Productions.
Wiggin corporate partner Ciaran Hickey led the deal, assisted by corporate associates, Andrew Lindsay and Angharad Pereira-Rego. Hickey said: “We have worked with Greenbird since its inception and advised on all of their transactions to date. This deal marks a hugely exciting time for Greenbird and the production companies that it works with. Stuart and Jamie can be very proud of what they have achieved and can look forward to an exciting future with Keshet.”
Jamie Munro and Stuart Mullin said, “We are really excited about working with Keshet International who are a like-minded, successful international partner. Getting the right deal for ourselves and the IPC’s we work with was crucial and Ciaran and his team were very important to this deal, working tirelessly to meet a tight deadline, providing us with pragmatic, industry-specific advice and generally making sure we were comfortable with the process. I have no hesitation in recommending Wiggin to other businesses in the industry who are undergoing a sale or investment process.”
As the latest in a series of deals concluded in this space, Wiggin’s corporate team has maintained its strong reputation as a trusted advisor for strategic media, digital media and technology transactions.