HomeInsightsUEFA announces it is developing its own OTT streaming service

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SportsPro reports on its website at www.sportspromedia.com, that UEFA’s marketing director Guy-Laurent Epstein has revealed to Spanish outlet Palco23 that European soccer’s governing body is planning to launch its own over-the-top (OTT) streaming service. The new platform will give more airtime to categories that do not benefit from as much exposure as men’s soccer, such as the women’s game and futsal.

Mr Epstein added that UEFA’s flagship club competitions the Champions League and Europa League would remain in the hands of major broadcasters, which account for much of the governing body’s revenue.

Mr Epstein said that UEFA does not want to compete with TV channels. Instead it wants to take advantage of the wide range of content it has, such as summaries, delayed games, backstage pictures and futsal, women’s and grassroots competitions.

Mr Epstein added that the new platform could be used to house additional programming and features in order to communicate with fans who might not be able to watch games on pay-TV.

SportsPro said that Mr Epstein also pointed to the fact that an in-house streaming platform would open up a new revenue stream for UEFA, creating an additional opportunity for brands interested in attaching their name to the organisation’s competitions. To read SportsPro’s article in full, click here.