Ofcom publishes its annual Media Nations report

According to Ofcom’s Media Nations report, around half of all UK homes now subscribe to TV streaming services, revealing rapid shifts in the nation’s viewing habits.

The report is a comprehensive study of major trends in UK television, radio and audio. Findings include:

  • the number of UK households signed up to the most popular streaming platforms (Netflix, Amazon Prime Video, Now TV and Disney Life) increased from 11.2 million (39%) in 2018 to 13.3 million (47%) in 2019;
  • while traditional TV viewing continued to decline in 2018, the UK’s public service broadcasters (BBC, ITV, Channel 4, Channel 5 and S4C) showed more than 100 times more original, home-grown shows than the overseas streaming platforms;
  • traditional viewing still accounts for most TV time (69% or three hours 12 minutes, on average, per day), but this fell by nine minutes in 2017, and by 11 minutes last year; and
  • viewers now watch 50 minutes less traditional TV each day than in 2010. This shift is most pronounced among younger people (16-24s), whose viewing of traditional TV has halved in that time.

To read Ofcom’s news release in full and for a link to the report, click here.