Insights Game on: licensing sports content for video games


Whilst the sports industry has been licensing rights for years, there are some important nuances to licensing rights for video games. This article examines some of the key issues sports licensors and video game developers should consider when negotiating sports content licences for video games

  • Industry trends
  • What content can the sports licensor license and what conditions are attached?
  • Licensing for a constantly evolving industry
  • What happens when the licence ends?
  • Licensing sponsor brands for use in-game

Read the article in full on the LawInSport website.