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October 19, 2020
The data reflects the period between March and August. It covers both online and in-person gambling, from Licensed Betting Operators (LBOs) found on Britain’s high streets and also includes consumer research. The latest data for August shows that:
- the online market contracted slightly, with the number of bets down 2%, of which real event betting decreased 12%, and the number of active customers decreased 7%. Gross gambling yield (GGY) decreased 12%. These figures may be attributable to the break in English Premier League football, the holiday season and the loosening of restrictions allowing for more discretionary spending options;
- the number of online slots sessions lasting longer than an hour decreased by 7% with the average session length remaining steady at 21 minutes;
- the number of customer interactions undertaken has risen 11%; 4% of those interactions reported were direct contact from staff (down from 5% in July); and
- GGY for high street betting has remained steady, while total bets and spins decreased both by 2% since July.
To read the Commission’s press release in full, click here.