strat|egy | (noun): a plan of action designed to achieve a long-term aim.
Intellectual property is an asset – a valuable one. And like any asset, it needs to be properly managed so it can provide real value to your business.
What IP assets does your business need – where and when? How will your business create those intellectual property rights and how do you plan to use them? How should you assess the value of IP and when should you be thinking about, licensing, selling or enforcing your intellectual property rights?
Do you need to know about the IP of third parties, such as your competitors, or even potential collaborators? Who is investing in what technology or what brands and how should your business respond?
If you are not asking your self those questions, then you need an IP strategy.
At Wiggin we know that the most successful businesses plan. Plan for what they need – both for their short and long term futures.
And we know that most successful IP strategies are ones that are developed hand in hand with the commercial goals of the business. We work with our clients to design and implement flexible strategies that are capable of evolving with their businesses.
We work closely with our clients to ensure they have the right assets, now and in the future, and that they know how and when to use them to support their businesses to grow.
Whether it is developing a strategic patent portfolio, understanding how best to use open source software, or enforcing your trade mark rights; we can help you build and prepare for the future.