HomePeoplePeter Dawson

Peter Dawson

Senior Associate

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Tel: +44 (0)20 7927 6401

Peter advises on the full spectrum of brand strategy, protection and management issues.

Peter deals with the complete lifecycle of brands from conception and clearance, through to filing strategies and securing rights, and maintaining their scope of protection via watching services and contentious registry disputes (including negotiating and drafting undertakings and co-existence agreements, where appropriate).

“I engage with brand owners on a daily basis across a wide range of sectors, with a particular focus on the media and entertainment sectors. I provide a proactive and value driven approach to brand management and strategy. This helps clients ensure their portfolios align to their businesses and are underpinned by commercial data and a cost-benefit analysis. Put simply, I see brands as a commercial tool which can give a competitive advantage in the marketplace when secured and deployed strategically.”

Peter is a UK Chartered Trade Mark Attorney, European Trade Mark and Design Attorney and Irish Trade Mark Agent. He is a member of CITMA and a member of INTA’s Emerging Issues Committee and New Emerging Issues Subcommittee.

Peter obtained Distinctions on the Certificate in Trade Mark Law and Practice at Queen Mary, University of London, the Professional Certificate in Trade Mark Practice at Nottingham Trent University, and the Postgraduate Diploma in Intellectual Property Law and Practice at the University of Oxford.

Prior to joining Wiggin, Peter started his career at a leading firm of trade mark attorneys before joining an international law firm.