The consumer protection landscape has shifted profoundly in recent years, and the stakes for compliance have never been higher.
The Digital Markets, Competition and Consumers Act 2024 (DMCCA) has brought in significant new rules and a powerful enforcement regime, while growing UK–EU divergence adds complexity for businesses operating in both markets.
We advise consumer-facing businesses of all kinds and sizes on consumer law and regulatory compliance – from startups launching new products and services, to established global brands managing complex, multi-market operations. We’re as comfortable tackling novel issues at the forefront of regulatory development as we are resolving day-to-day (but no less important) compliance issues.
Our specialist sectors
Consumer compliance looks different in every sector. While some challenges are universal — heightened enforcement risk, overlapping regulatory frameworks, international divergence and the pace of change —how compliance actually plays out in practice varies from sector to sector.
In our specialist sectors, we combine consumer protection expertise with deep industry knowledge. We take the time to understand your business, but you won’t have to explain your market to us – we’re already there. That’s where we add the most value. Explore our sector-specific experience below.
Our consumer law services
- Banned commercial practices:
- fake and misleading consumer reviews
- drip pricing
- Updated misleading and aggressive commercial practices regimes
- CMA enforcement: risk management and investigation response
- Preparing for the new subscription contract regime
- Horizon-scanning: Track regulatory developments via our DMCCA Tracker
- Drafting and reviewing consumer contracts
- Unfair contract terms and practices
- Signposting, effective incorporation and other enforceability considerations
- Advising B2B platforms to ensure their products support end-user consumer protection compliance
- Managing consumer cooling-off rights across digital content, services and goods
- Preparing for the incoming DMCCA subscription contract cooling-off rights
- Customer service team support and script management
- Complaint escalation procedures and ADR
- Multi-jurisdictional projects including global or multi-territory platform launches and entries to market
- Advising on EU retained consumer law and cross-border enforcement cooperation
- Defending and advising on consumer claims
- Regulator enforcement actions and appeals
- ADR and court-based dispute resolution
- Chargeback and payment disputes
- Pre- and post-contract information requirements
- Prominence and asymmetric design
- Accessibility, consent mechanisms and ‘nudge’ techniques
- Subscription traps and auto-renewal flows
- Bespoke compliance strategies and toolkits
- End-to-end ‘mystery shopper’ site and platform compliance reviews
- Early-stage compliance advice for novel business models, products and services
- Retrospective and ongoing compliance reviews and updates for existing products and services
- Navigating the regulatory landscape around green claims and environmental marketing.
- Managing refund, repair and replacement obligations
- Advising on statutory quality standards for digital content, services and goods
- Handling statutory remedy claims
- Consumer payment protections
- Distance selling and e-commerce compliance
- Online marketplace obligations and platform liability
- Engaging with the Advertising Standards Agency (ASA), Competition and Markets Authority (CMA), Information Commissioner’s Office (ICO), Ofcom and sector-specific regulators
- Regulatory investigations, dawn raids and enforcement response
How we work
Different businesses need different levels of support. We tailor our approach to your specific needs, priorities and budget – whether you need a focused review of a particular issue, support implementing changes, or an ongoing consumer compliance resource. Explore some of the ways we can help:
Get a clear view of your compliance position
Reviews of your consumer-facing practices, terms, purchase flows, marketing and communications — measured against current and upcoming regulatory requirements and the norms in your sector. From a focused look at key risk areas to a detailed end-to-end audit – and anything in between.
Understand what to fix first
We map your business practices and services against the relevant rules and deliver a prioritised, commercially focused remediation plan, with a clear traffic-light assessment of risk.
Put changes into practice
Hands-on support to revise consumer-facing documents, redesign user journeys, update advertising practices and train teams — so changes stick.
Keep pace with a changing regulatory landscape
Reviews of your consumer-facing practices, terms, purchase flows, marketing and communications — measured against current and upcoming regulatory requirements and the norms in your sector. From a focused look at key risk areas to a detailed end-to-end audit – and anything in between.
Getting started
Whether you know exactly what you need or just want to talk something through, book a free 30 minute consultation to discuss your priorities – no strings attached.
Claire Livingstone
Insights
See all
Subscribe:
Wiggin’s expertise,
delivered direct to you
Sign up for our experts’ take on the latest developments in your sector. Whether your business revolves around media, technology or you have IP to protect, our updates will help inform your decision making