Insights European Intellectual Property Office Observatory publishes new Anti-Counterfeiting Technology Guide


The Observatory says that it has developed the Anti-Counterfeiting Technology Guide in light of the increasingly critical threat that counterfeiting poses to supply chains and the lack of information on anti-counterfeiting solutions.

The guide is intended for all traders and enterprises interested in learning more about and implementing anti-counterfeiting solutions. It provides a comprehensive overview of the solutions currently on the market and sets the groundwork for users to build an all-round anti-counterfeiting strategy based on their particular business needs. The information is presented in such a way as to allow readers to easily compare the various technologies and therefore determine which are the best fit for their business.

The anti-counterfeiting technologies are presented in five main categories: (i) electronic; (ii) marking; (iii) chemical and physical; (iv) mechanical; and (v) technologies for digital media. The guide also includes information on complementary technologies and ISO standards that can be applied alongside anti-counterfeiting technologies to increase the effectiveness of overall strategies and solutions. For each technology or standard presented, a clear definition is given and a description of the main characteristics, uses, implementation requirements and costs is provided. To access the Guide, click here.