We advise on the transmission, distribution and commercialisation of content across platforms, services and devices.

Our work spans the legal and regulatory issues that arise as content is packaged, licensed, marketed, delivered and monetised across increasingly complex distribution models, whether on a B2B basis or as part of a direct-to-consumer offering.

Our practice combines contractual, regulatory and commercial expertise with sector knowledge built over years advising businesses across the media landscape. We support clients on content output deals, transmission arrangements, major carriage and platform distribution agreements, and complex multi-territory OTT launches. Our experience means clients often come to us for help with first-of-their-kind deals and new business models that push the boundaries of what’s been done before. We also provide strategic advice on deal structures, market positioning and regulatory strategy.

We work closely with our film and TV, technology and sports practices, which means when a deal touches multiple areas – rights, tech, advertising, regulation – clients get advice from a genuinely joined-up team who work together daily.

Recognition

They are a joy to work with. Knowledgeable and industrious, exploring every option for their clients.

Chambers UK, 2026
They're excellent – very approachable and able to chat something through at a high level before getting into the formal instruction process.

Chambers UK, 2026
Their team combines unparalleled legal insight with a practical, commercially astute approach that resonates with rights holders, broadcasters and governing bodies alike

Legal 500, 2026
Wiggin stands out as a premier law firm in the UK, with a media and sports practice that is both industry-defining and deeply trusted across the sector.

Legal 500, 2026
We generally only send very complex work to external providers. Wiggin manages such work with a minimum of fuss and an excellent sense of what we need from agreements.

Chambers UK, 2025
It is a joy to work with Wiggin. They are extremely thorough, well briefed and well prepared. They always put in an immense amount of effort and take a lot of pride in their work.

Chambers UK, 2025
We send the trickiest work to Wiggin. They are very good at managing this work, are very cost-effective and have a trimmer structure.

Chambers UK, 2025
It is hard to find anyone who compares in terms of being a phenomenal adviser who genuinely understands what position you are in and what limitations you are dealing with.

Chambers UK, 2025

Our work includes:

Distribution agreements – channel carriage, video-on-demand, programming output, app distribution arrangements, PPV, commercial viewing and immersive experiences, and short-form digital offerings.
Joint ventures and partnerships – structuring JVs for content distribution, platform development and commercial collaborations
Marketing and monetisation arrangements – marketing services agreements, influencer and digital content creation deals, media buying, ad sales representation, sponsorship, brand licensing, podcast and data licensing arrangements
Consumer facing contracts – terms and conditions (covering pay and free services), end user licence agreements and the suite of data privacy documentation
Regulatory and compliance advice – Ofcom, the ASA, CAP and BCAP Codes, CMA matters, customer journey compliance and wider consumer rights issues
Multi-jurisdictional launches – global and multi-territory OTT platforms and services
Strategic commercial advice – market benchmarking, regulatory risk assessments and deal structuring for major transactions