For streaming and digital content services, the relationship with the consumer doesn’t end at the point of sale. Every promotion, sign-up, renewal, price change and cancellation is a moment where consumer law applies, and where getting it wrong carries real consequences.
Our lawyers work across the full content distribution chain, advising on how content is packaged, licensed, marketed, delivered and monetised to consumers. We understand consumer law as it applies to streaming and digital content, and we know how these services are built, sold and run, so our advice works with your customer journey, not against it.
From single-market services to multi-territory streaming launches, we help platforms meet consumer protection requirements in the UK and internationally.
Examples of how we help streaming & digital content services
Preparing services for the DMCCA subscription regime, from auto-renewal processes and reminder notices to new cooling-off rights and easy cancellation
Auditing sign-up, upgrade, downgrade and cancellation flows, including free-trial conversions, to identify and address compliance risks
Reviewing campaigns, promotions and influencer content against advertising rules
Handling subscriber complaints, managing engagement with regulators, and supporting services through consumer litigation
Reviewing how subscription tiers, free trials, bundles and promotional offers are priced and presented
Drafting and reviewing terms and conditions and end-user licence agreements for paid and free services, to keep them fair, transparent and enforceable
Navigating UK, EU and other requirements for services launching in multiple territories
Equipping product, marketing and customer service teams with practical consumer law training tailored to streaming and digital content
Our experience
Advised subscription-based digital businesses on preparing for the implementation of the DMCCA subscription regime, including customer journeys, cancellation processes, renewal mechanics, cooling-off rights and compliance readiness planning.
Supported a leading subscription video-on-demand (SVOD) service on the delivery of a large-scale international regulatory compliance programme, coordinating local counsel across multiple jurisdictions and developing cross-border compliance strategies.
Advised a major international entertainment business on the consumer protection issues arising from the auction of high-profile production assets, including customer terms, auction structures, consumer rights and risk allocation between platform participants.
Assisted multiple leading streaming platforms with drafting and updating consumer-facing terms and conditions to support compliant subscription services, customer journeys and multi-territory operations.
Advised a leading SVOD service on the consumer law implications of a landmark European court judgment, including updates to customer terms, subscription journeys, withdrawal rights processes and cross-border compliance strategy.
Supported global technology, media and entertainment businesses in engaging with the UK government on the development and implementation of the DMCCA consumer law reforms.
Advised a global sports streaming and technology platform on the consumer law and data protection implications of large-scale customer and subscription migrations, including customer communications, contractual transitions, subscription rights, data-sharing arrangements and platform-to-platform transfers.
Advised an animation studio and entertainment brand on a wide range of consumer protection, promotional marketing and audience engagement initiatives, including competition mechanics, consumer-facing terms and conditions, advertising compliance and digital campaign activation.
Getting started
Whether you know exactly what you need or just want to talk something through, book a free 30 minute consultation to discuss your priorities – no strings attached.
Claire Livingstone
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