Wiggin advises Quantum on its acquisition of Cashback & Custard from Submission Technology

We’re delighted to have advised Quantum, a London-based affiliate marketing company that connects consumers with brands across iGaming and finance, on its acquisition of two established digital rewards brands – Cashback.co.uk and JoinCustard.co.uk (including the Custard mobile app) – from Submission Technology Limited.

Cashback.co.uk is a well-established UK rewards platform with hundreds of thousands of loyal customers, while JoinCustard.co.uk, launched in October 2024, is a fast-growing digital rewards and gifting platform.

The acquisition marks Quantum’s first move into the digital rewards and cashback market, expanding its footprint beyond affiliate marketing and into direct consumer reward products.

The Wiggin team was led by Sam Martin who was primarily assisted by Luke Scholfield.

Jamie Walters, CEO of Quantum, said: “This transaction marks an exciting milestone for Quantum as we continue to execute on our growth strategy. Sam, Luke and the wider Wiggin team provided exceptional support throughout the process. Their specialist knowledge of the technology and digital sectors, combined with pragmatic, commercially focused advice, made them an invaluable partner in helping us successfully deliver the transaction.”

Sam Martin commented: “We’re pleased to have supported Quantum on this strategic acquisition, which represents an exciting expansion into the digital rewards space. We wish the team every success as they scale the platforms.”

This transaction reinforces Wiggin’s strong track record of advising on corporate acquisitions in the tech and digital sectors.