Sara Ashby

Sara is head of Wiggin’s intellectual property practice. Strategic and tenacious, Sara is an “accomplished IP litigator with an enviable track record fighting design, patent and trade mark cases of all kinds” (Chambers). She has been recognised by the legal directories as a ‘leading individual’ for intellectual property work for many years.

Sara has a broad intellectual property practice covering disputes and strategic advice across all IP rights, including patent litigation across a wide range of technical fields, alongside her designs and trade marks disputes and portfolio work. She has particular experience and interest in designs law and parallel import matters and, having started life as a general commercial litigator, is particularly adept at dealing with contractual matters and non-standard IP disputes.

Sara litigates in the High Court, including under the Shorter Trial Scheme, and in the Intellectual Property Enterprise Court (IPEC), in the registries (the UK IPO and the EUIPO), the UK Court of Appeal, and she has taken cases to Europe’s highest court, the Court of Justice of the European Union (CJEU), as well as coordinating with parallel litigation in other jurisdictions.

Sara is President of AIPPI UK (the leading non-government international organisation for research into, and formulation of policy for, the law relating to the protection of intellectual property) and involved in the international work of AIPPI as vice chair of AIPPI’s designs committee.

She is heavily involved in the Oxford University Post Graduate Diploma in Intellectual Property Law and Practice, lecturing on litigation, tutoring and examining on designs and copyright, and a member of the Committee that runs the course.

She is a contributor to, amongst other publications, both the Community Designs Handbook and the Community Trade Marks Handbook on the subject of enforcement.

Prior to joining Wiggin Sara was at Redd, where she was one of the founding partners, having originally trained at Gouldens (now Jones Day).