Ofcom has today launched a call for input on the future of UK broadcast regulation. Against the backdrop of the updates Ofcom is making to implement the Media Act, it wishes to consider broader issues that have arisen over recent years as a result of the rapid transformation of our media landscape, and the rise of algorithm-driven online viewing, particularly in the context of the importance of preserving public service media.

Ofcom has asked stakeholders to feed back on their “priorities for reforming regulation” within the context of innovation and growth. Specifically, Ofcom has asked respondents to provide evidence of “regulation that is no longer appropriate given wider market changes or where it adversely impacts audiences, innovation, competition or the future provision of PSM.”

The three major areas being considered are:

• Licensing – how this can be changed to support public service media, including consideration of costs and compliance obligations
• Advertising – the recent disruption of the advertising market across broadcast and online media, including the disparity between how much advertising is permitted, and when and where it can be served
• Content standards – broad review following on from the implementation of the VOD code in 2026, including how this sits alongside the Online Safety Act

The call for input indicates a desire by Ofcom to work in collaboration with the industry to bring broadcast regulation up to date, make it more equitable, and strengthen traditional media within the broader digital landscape. Stakeholder input is likely to be instrumental in assisting Ofcom with the formation of a high-level roadmap detailing its priorities for the future of broadcast regulation, planned for publication in spring 2026.

If you would like any more information, or would like to discuss submitting a response to Ofcom with us, please do get in touch.

Responses must be made using the response form accessible on Ofcom’s website, and submitted by 5pm on 29 January.