Insights What effect could the unionisation of influencers have on gaming content creators


SAG-AFTRA has released details about their new standardised template for all “influencer services” delivered by their members. Despite being a US-only union, SAG-AFTRA has significant influence across several creative industries.

Joshua Kay considers:

  • the current influencer and gaming content creation landscape;
  • the aims of the SAG-AFTRA Influencer Agreement;
  • the scope and potential limitations of the Influencer Agreement;
  • what’s next; and
  • practical tips for influencers,
in his latest piece for LawinSport. Read the full article here (free of charge membership required).