The purpose of the instrument is to restrict the promotion of high fat, sugar and salt (HFSS) products by location and volume price in medium and large businesses that sell food or drink in England (50 or more employees).

Locations restrictions will apply to store entrances, aisle ends and checkouts and their online equivalents (i.e., entry pages, landing pages for other food categories, and checkout pages). Volume price restrictions will prohibit medium and large businesses that sell food or drink in England from offering promotions such as “buy-one-get-one-free” or “3 for 2” offers on HFSS products.

The aim of this measure is to reduce overconsumption of HFSS products that can contribute to children being overweight or living with obesity. This measure intends to shift the balance of promotions toward healthier options and maximise the availability of healthier products available on promotion. To access the draft Regulations, click here.