HomeInsightsGambling Commission opens consultation on high value “VIP” customers


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The Gambling Commission is seeking views on proposed changes to the rules operators must abide by when transacting with high value customers.

The Commission says that the consultation follows collaborative work with the industry following three challenges laid down by the Gambling Commission to make gambling safer and reduce harm across the sector. The Commission challenged the industry to make faster progress in raising standards in relation to VIP incentives, responsible product and game design, and online advertising.

The Commission has also published a report into the progress made by the industry in those areas and the Commission’s next steps in relation to this work. The report also features input and challenge from Experts by Experience.

The proposed changes to the Licence Codes and Conditions of Practice (LCCP) are aimed at focusing operators’ attention on making gambling fairer, safer and crime free when transacting with high value customers. The consultation closes on 14 August 2020. To access the consultation and the report, click here.