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Simon Baggs


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Tel: +44 (0)20 7927 9684

With over 25 years’ experience as a litigator, Simon is a fierce defender of your rights. He combines his work as a Partner in Wiggin’s IP team with his role as CEO and co-founder of Incopro – using technology to provide global scale protection for his clients online. 

“I understand the challenge that businesses face when their rights and revenues are under attack. I focus on the detail as well as the end game – championing my clients’ rights and maximising the path to a successful outcome.

I have been privileged to stand up for my clients in many of the most significant cases in the online context and to have combined this with vigorous litigation for businesses seeking to defend themselves from operators looking to undermine, evade and free-ride.

I co-founded Incopro to use technology to help my clients protect themselves. The online world ignores territorial boundaries. Technology delivers global scale enforcement and the data to drive strategic insight – ensuring that my clients can implement the most effective strategy for protection and growth.

I am proud to have been recognised with a number of awards, including the Financial Times Innovative Lawyers, Managing IP Awards and Legal Week Awards.”