HomeInsightsPRS for Music conducts research on when the British truly start to feel Christmassy and what triggers it

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The new survey found that the key events that inject Christmas spirit and start the festive feeling include seeing the first Christmas advert (25%), receiving Christmas cards (29%) and hearing Christmas songs (22%).

The research found that what symbolises the arrival of Christmas for the British most is:

  • receiving Christmas cards in the post (29%);
  • seeing Christmas decorations go up in the community (26%);
  • Christmas adverts on the TV – e.g. John Lewis or Coca Cola (25%);
  • hearing Christmas songs being played on the radio (22%);
  • hearing Christmas songs being played in the shops (19%);
  • starting your Christmas shopping (18%);
  • Christmas food and drink on sale/on the menu (13%);
  • having your first mince pie (12%);
  • Christmas parties (11%); and
  • when the weather gets frosty (10%);

PRS for Music analysed data from radio airplays on all 50 regional BBC stations in the UK to evaluate just how much Christmas music we are exposed to in the build up to the big day. It was found that Wales played the least amount of Christmas pop music in comparison to the South of England, which played the most. To read PRS for Music’s press release in full, click here.

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