The new research updates Ofcom’s previous studies, from 2005 and 2010, on public attitudes to offensive language. This new work draws on a mix of focus groups, in-depth interviews, online surveys and discussions involving people from around the UK.
The report looks at words and gestures, exploring what people were likely to find unacceptable, and the reasons why they were judged to be offensive. Ofcom says that the research helps it inform decisions during its investigations of TV and radio programmes that have included potentially offensive language.
The findings will be shared with broadcasters to help them better understand audience expectations about generally accepted standards on TV and radio. For further information, including a link to the research, click here.