HomeInsightsOfcom launches crowd-sourced project for better mobile phone services.


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Ofcom is calling on Android smartphone users in the UK to join its first crowd sourced research project for better mobile phone services.

By downloading the Ofcom Mobile Research app, users can join a nationwide panel of volunteers who will help gather valuable information about mobile coverage, the reliability of voice calls, mobile broadband performance and users’ experiences and habits.

The app automatically measures the performance of mobile and Wi-Fi networks; users don’t need to manually run any tests, Ofcom says.  The highlights of its findings will be displayed on the app’s home screen.  From time-to-time, the user will be asked to briefly rate how well they feel their service is performing.

Ofcom’s research aims to build an independent benchmark for both consumers and industry.  The idea is that it will help mobile customers make purchasing and switching decisions, and will be used to enhance Ofcom’s mobile coverage maps and consumer research.  This will then feed into various Ofcom research projects, including a new study comparing telecoms operators’ quality of service in spring 2017.  Ofcom says that all users’ data will be completely anonymised.  For further information, click here.