Institute of Practitioners in Advertising reacts to the appointment of Karen Bradley MP as new Secretary of State for Culture, Media and Sport.

Tom Knox, IPA President, said that, coming from the Home Office, Karen Bradley was “a bit of an unknown quantity to us”.  The IPA is “keen to see what her priorities will be for the creative industries” and how she plans to continue to support and champion the advertising industry’s value, as “we now contribute an incredible £84.1 billion a year to the UK”.

Crucially, we hope she will completely shelve John Whittingdale’s controversial plans regarding the privatisation of Channel 4 – something which the advertising industry and the broadcasting community are united in being vehemently against”, Mr Knox concluded.  To read the IPA’s press release, click here.