December 11, 2017

IPSO says that its 2,500 publishers can now display a mark that distinguishes their newspaper, magazine or website as a “trusted, quality brand committed to the best professional standards.”

The “IPSO Mark” is a visual symbol that can be used by all of IPSO’s publications to “show their commitment to professional standards and an edited, regulated product.”

IPSO says we are in an era when the public’s trust in journalism has been undermined because of the rise of “fake news”. The “IPSO Mark” is a way in which the 2,500 newspapers, magazines and websites can show that they embrace high editorial standards and public accountability. The Mark includes the strapline “For press freedom with responsibility”.

IPSO says that a full-scale advertising campaign will be launched by IPSO early in the new year to further raise awareness of its work and inform the public and stakeholders about the services it offers.

Commenting on the announcement, IPSO’s Chief Executive, Matt Tee, said: “I strongly believe that IPSO membership helps our publishers distinguish themselves from the unregulated, thereby demonstrating that they choose to hold themselves accountable to higher standards.”

Mr Tee continued: “The newspaper and magazine industry faces a number of complex challenges over the short term and I firmly believe that one of the ways in which it can thrive and prosper is by its commitment to independent, effective regulation. That means IPSO, and that’s why I’m proud that so many of our member publications will proudly display our mark on their pages.” To read IPSO’s press release in full, click here.