HomeInsightsGovernment consults on proposals to introduce a 9pm watershed on TV and online adverts for food and drink high in fat, sugar or salt

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The new public consultation asks people for their views on ways to reduce the number of adverts for HFSS foods that children are exposed to.

The consultation sets out proposals to tighten advertising restrictions. The Government says that the restrictions will limit children’s exposure across the media they engage with most, as part of efforts to tackle childhood obesity.

The restrictions being considered include a 9pm watershed ban on TV, online streaming sites and social media. The restrictions have been designed with a view to encourage industry to develop healthier alternatives.

The proposals would target foods that contribute most to children’s intake of calories. The restrictions would not apply to everyday staples like butter, oil or meat.

As part of the consultation, the Government says that it will consider the impact that further advertising restrictions may have on business, particularly broadcasters. The consultation closes on 10 June 2019. To read the Government’s press release in full and for a link to the consultation, click here.