HomeInsightsA round-up of recent UltraViolet activity


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There has been a spate of UltraViolet activity in the last few weeks. UltraViolet is the digital locker solution that provides free additional digital copies of physical DVD purchases – stored in and accessed anytime from the cloud. The DECE consortium, made up of movie studios and other players in the DVD ecosystem, hope it will protect the DVD/transactional market and combat piracy. It still currently has little traction, or consumer awareness, but maybe that is changing…..I have listed a number of current articles here to give a deeper flavour for those unfamiliar with the concepts. Sainsbury’s is throwing its weight behind digital locker initiative Ultraviolet, aiming to be among the first major UK retailers to become a member….The DECE, a consortium of over 75 companies spanning Hollywood studios, retailers and device manufacturers, launched the service in the US to cut down piracy in the movie and TV content industry. The digital locker initiative has also been designed to simplify consumers’ ability to access content stored in the cloud at any time, from any device http://www.nma.co.uk/news/sainsburys-aims-to-play-key-role-in-uk-rollout-of-ultraviolet-digital-locker-initiative/4003572.article Tesco moved first in this space, [re UK retailers] with its acquisition of movie and TV streaming service Blinkbox last year. Earlier this year it kicked off its first physical-digital “bundle” service, exclusive to Tesco loyalty Clubcard holders, later reporting an average 15% of its DVD customers activated their digital copy on Blinkbox. http://www.nma.co.uk/insight/close-up-supermarket-chains-poised-to-bridge-gap-between-physical-digital-movie-services/4003583.article BBC Worldwide ……joins the Digital Entertainment Content Ecosystem (DECE) consortium, as it looks to beef up its online content sales. The company will UltraViolet-enable some of its DVDs, meaning customers who buy TV shows on plastic can get access to stream the same shows online. But BBC Worldwide’s strategy here appears to be experimental. Just four titles will be UV-enabled in time for Christmas — Doctor Who Series 7 Part 1, comedy show Rollercoaster, a Top Gear title and nature title Attenborough: 60 Years In The Wild. Playback will be served through Time Warner’s Flixster movie site — one of the few services so far to facilitate streaming for buyers of UltraViolet-enabled DVDs. http://paidcontent.org/2012/10/09/bbc-begins-ultraviolet-streaming-access-for-dvds/?utm_medium=referral&utm_source=pulsenews In an effort to compete with Amazon and iTunes, Barnes & Noble is launching Nook Video, which will offer “an expansive digital collection of popular films and television shows to be enjoyed anywhere on Nooks, TVs, tablets and smartphones.” The service launches in the US “this fall” and in the UK “this holiday season. ”Partners so far include HBO, Sony Pictures Home Entertainment, STARZ, Viacom and Warner Bros. Entertainment, plus “favorite movies” from Walt Disney. “Other leading studios” will be announced soon, according to the release. For now, Paramount and NBC/Universal are missing. Barnes & Noble is partnering with UltraViolet, the initiative from Hollywood studios that lets viewers watch content across devices. http://paidcontent.org/2012/09/25/barnes-noble-launches-nook-video-including-ultraviolet-support/?utm_source=General+Users&utm_campaign=c263ef5fbf-c%3Amed+d%3A09-26&utm_medium=email Another important UV milestone came earlier this month when 20th Century-Fox began offering Prometheus for download for $15 three weeks ahead of its release on DVD and Blu-ray. Prometheus is the first title released as part of Fox’s “Digital HD” initiative — an effort by the studio to establish a new, electronic sell-through window for movies weeks before they’re released on disc or become available through any on-demand rental service. As part of the initiative, Fox for the first time is issuing the movies in the UV format so they can be viewed across multiple devices and platforms. http://pro.gigaom.com/blog/ultraviolet-finally-gaining-luster/?utm_source=General+Users&utm_campaign=74c90e577d-v%3Aconnected-consumer+d%3A10-04&utm_medium=email For more information please contact David Deakin on david.deakin@wiggin.co.uk