Fashion and Retail

Today, success in the retail sector means embracing a global, multi-channel approach. Technological advances have provided an opportunity to exploit the value of brands in a way like never before.

With these opportunities comes the challenge of preserving and protecting IP assets on a global basis and ensuring technology is embraced in a strategic and effective way. We’ve worked with some of the world’s most exciting retail brands, from fashion start-ups to established manufacturers and distributors, helping them develop and maintain a coherent IP and brand strategy and set up the legal frameworks that support them. In combination with our corporate, commercial and litigation teams, our knowledge of the industry, and proven expertise in brand development, trade marks and design rights, licensing, distribution, e-commerce and data protection, enables us to drive real advantage. We use technology to support our clients on their commercial challenges, which recently won us first place for ‘Innovation in IP’ at the Financial Times 10th Legal Innovation Awards.

In 2012, we founded Incopro, a specialised technology company that helps protect IP online. Our work with the Incopro legal network of similarly expert IP firms across the world ensures that we can help your business in the global market.