Adtech

Ongoing advances in Adtech are driving new approaches to customer targeting and brand engagement online and creating legal challenges in a sector that’s moving at such a pace.

We’re helping technology clients make the most of this nascent industry by identifying the right commercial and investment frameworks.  From the challenges of curating user-generated content and influencing brand advocates, to understanding the latest advances in programmatic advertising and making the most of real-time bidding we’re helping our clients to exploit the opportunities available to them in this sector.