HomeInsightsGambling operators praised for taking responsibility for placing of digital advertising

The City of London Police have published a statement citing success in their initiative to ensure the remote gambling industry does not advertise its services on illegal download sites.

The issue is one the industry has been forced to deal with fairly quickly following an amendment to the Licence Conditions and Codes of Practice following a consultation last year.

Licence condition 16.1.1 requires licensees to:

  • ensure they do not place digital advertisements on websites providing unauthorised access to copyrighted content;
  • take all reasonable steps to ensure that third parties with whom they contract for the provision of any aspect of their business related to the licensed activities do not place digital advertisements on websites providing unauthorised access to copyrighted content; and
  • ensure that the terms upon which they contract with such third parties enable them, subject to compliance with any dispute resolution provisions, to terminate the third party’s contract promptly if, in the Licensee’s reasonable opinion, the third party has been responsible for placing digital advertisements for the licensed activities on such websites.

The absolute requirement is one that further illustrates the very clear regulatory expectation of the Commission that operators will take positive, identifiable steps to ensue their marketing is compliant and that they take complete responsibility for the acts/omission of their marketing affiliates.

The City of London’s statement can be found here.