The effect of convergence on monetisation of content has been both a blessing and a curse. On one side you’ve got rampant piracy because of the ease in which people can duplicate copy and distribute content. Then on the upside there are a lot of new, additional opportunities particularly on the digital side through advertising.
Mark Cranwell, HighView Media
Wiggin are highly specialised in the media sector, utterly professional and extremely effective.
Adrienne Page QC, 5RB
Wiggin LLP has a formidable team led by Caroline Kean, whom leading counsel consider "quite outstanding" and, as regards defence work, "in a league of her own".
Legal 500 UK 2011
Creating new value from content
In the ever-changing media world the constant challenge is how to monetise the value of the content you own. New business models need to be created that can adapt to the diversity of channels and platforms available.
As media specialists across all media sectors, we not only offer expert advice but enjoy exploring the variety of opportunities convergent media offers to media owners. Our collegiate approach means that our lawyers in music, litigation, broadcast or films can collectively address the challenge drawing on years of experience.
Our commercial insight and in-depth industry knowledge makes us uniquely positioned to advise on monetising media content.
Monetising content
James Wildman, Managing Director, Yahoo UK, on what convergent media means for content owners looking to monetise their content in the digital environment
The future of content
Bigballs' Tom Thirlwall on commercialising content in the converged media space
Wiggin and BBC Worldwide
Partner Miles Ketley on Wiggin's innovative role in the production and financing of BBC Worldwide's 3D feature film “Walking with Dinosaurs”
